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Is there anything that Dale Earnhardt Jr. doesn’t do? The NASCAR icon has a new partnership with Hard Rock Cafe, fit with new merch. Earnhardt is not a stranger to partnerships like this.
Whether it is his JR Motorsports Xfinity Series team or High Rock Vodka or working with Hard Rock, Dale Jr. is open to just about anything. As long as it makes sense and works with his brand.
This partnership will include a new collection of apparel for fans to pick from. A little bit of Hard Rock with a little bit of Dale Earnhardt Jr. – who can be mad about that?
Also, looking at the merch website, you will notice that the red No. 8 car is on a lot of this apparel,. That is one trademarked number that Lamar Jackson will not be disputing.
It's official, NASCAR Hall of Famer Dale Earnhardt Jr has launched his latest retail collection at Hard Rock and what better way to watch the races on Sunday, than by donning your support for the man himself, DEJ! Grab your fit at your nearest Rock Shop or order online today! pic.twitter.com/oOjZXolvxL
— Hard Rock Cafe (@HardRock) April 7, 2025
Dale Earnhardt Jr. is having a pretty big year. Even if he isn’t going to be racing in the Xfinity Series this season, he has so much going on. He will race in the CARS Tour at least once this season, but that won’t happen until the fall.
Just think about what he’s already done this year. Cup Series debut as a team owner with JR Motorsports at the Daytona 500. He has a new deal to broadcast with Prime Video and TNT Sports. Then there is the relaunch of the old-school No. 8 font from Dale Earnhardt Inc.
Podcasting, a new documentary about his dad later this year, running an Xfinity Series team (having to discipline and guide young drivers like Sammy Smith), and of course, being a father and husband.
Even if he isn’t in a race car, Earnhardt is still going through life at 200 MPH. What could be next for Dale Jr.?
Dale Earnhardt Jr. having an interesting season as team owner
With three drivers 21 years old and younger, Dale Earnhardt Jr. is trying to do something very difficult this season. While he is not coaching these drivers on how to race each and every day, he still has a responsibility to help guide them as they develop on and off the track.
Carson Kvapil has been with the JRM organization for a few years as part of the Late Model Stock program. A multi-time champ in the CARS Tour, Kvapil has impressed this season with his short track skills and his knack for road course racing.
Of course, Sammy Smith made headlines at Martinsville. This week at Darlington, Dale Jr. showed support for his driver by sitting on his pit box during the race. Smith had a quiet day and finished in the top-10. A good step forward.
Finally, rounding out the young trio that races with Justin Allgaier each week is Connor Zilisch. The road course savant and likely the most talented 18-year-old in American motorsports right now. He has struggled, but Darlington was a good race from start to finish.
Dale Earnhardt Jr. is going to have an impact on the development of all three of these drivers. Each has the talent to get to the Cup Series one day, if not in the near future.
More must-reads:
- William Byron wins Iowa Corn 350 at Iowa Speedway in fuel-mileage masterclass
- Kyle Busch suffers hard crash during NASCAR practice at Iowa
- The 'NFL mascot names' quiz
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Green Bay Packers: Jordan Love’s ‘Fiery’ Response to Wife’s Take on Franchise’s Timeless Tradition
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