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Dale Earnhardt Jr., JR Motorsports announce partnership with Arby’s for 8 NASCAR races in 2026

Originally posted on 5 GOATs | By Nick Geddes | Last updated Dec 16, 2025 11:42 AM ET

JR Motorsports announced Tuesday a multi-year partnership with Arby’s beginning with the 2026 O’Reilly Auto Parts Series season. Arby’s, the popular fast-food chain, will serve as a primary sponsor eight O’Reilly Auto Parts events this upcoming season with drivers Carson Kvapil, Sammy Smith and Justin Allgaier.

In addition, Arby’s will serve as a season-long associate partner for Allgaier and the No. 7 team. Arby’s JRM debut will come with Kvapil and the No. 1 team at EchoPark Speedway in Atlanta on Saturday, Feb. 21.

Arby’s will sponsor Kvapil at Atlanta, Rockingham Speedway, Texas Motor Speedway and Chicagoland Speedway. Smith will carry the Arby’s banner at Talladega Superspeedway, Naval Base Coronado (San Diego) and the Charlotte ROVAL. Allgaier will have Arby’s as a primary sponsor at Darlington Raceway.

“It’s an exciting opportunity to have Arby’s partner up with our companies,” JRM co-owner Dale Earnhardt Jr. said. “Arby’s is very aggressive with their activation, and we pride ourselves on being a tremendous asset when it comes to offering a variety of unique marketing platforms, so I’m looking forward to how we can work together to continue to grow their business.”

If you think MPH stands for Meats per Hour, you're gonna LOVE this! pic.twitter.com/UnkVIqNWMf
— JR Motorsports (@JRMotorsports) December 16, 2025

JR Motorsports, Arby’s enter into a multi-year partnership

It’s another landmark day for JRM, arguably the best and deepest team in the series. JRM has won four championships– all since 2014. This past season, Kvapil, Allgaier and Connor Zilisch made up three of the four spots in the Championship 4.

Zilisch had a historic season. He won 10 races and set a record with 18 consecutive top five finishes. However, it was Richard Childress Racing’s Jesse Love who took the checkered flag in the season finale at Phoenix Raceway to win the championship.

JRM will return in 2026, looking to win another championship. Arby’s, along with JRM’s other partners, would love to see that.

“We’re thrilled to begin this multi-year partnership with JRM and Dirty Mo Media,” said Jeff Baker, chief marketing officer at Arby’s. “Arby’s has always been about delivering high-quality, impactful experiences with speed. Joining forces with such respected organizations in the racing community allows us to connect with NASCAR fans in meaningful new ways – both on and off the track. Plus, Arby’s food makes everything better and can’t wait to deliver with JRM and Dale Jr. all season long.”

This article first appeared on 5 GOATs and was syndicated with permission.

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