NASCAR officially names O’Reilly Auto Parts as replacement for Xfinity Series title sponsor

“A bold new chapter is about to be written,” NASCAR wrote on X, formerly known as Twitter. “The NASCAR Xfinity Series becomes the NASCAR @OReillyAuto Parts Series starting in 2026.”

However, Xfinity isn’t leaving NASCAR completely. According to Jordan Bianchi of The Athletic, the internet provider is set to remain a premier sponsor of the Cup Series, along with Busch Light and Coca-Cola.

All in all, the new deal should continue the positive momentum that the sport’s second-tier series has had recently. It’s become the norm for Xfinity Series races to pull in audiences of over 1,000,000.

Each week, the series proves that it is the second-most-popular motorsport in the country. There are many online who will happily say that the action in that series is the best thing in racing right now, regardless of series.

At the moment, Connor Zilisch leads the series in points, followed by Justin Allgaier, Sam Mayer and Jesse Love. There’s a ton of young talent cultivating their skills, and it’s leading to awesome racing week after week.

Additionally, one of NASCAR’s more recognizable names is a fixture in the series, as Dale Earnhardt Jr.’s JR Motorsports team is continually among the best in the sport. As long as he continues to partake, the second-tier series will be a hot commodity. His drivers are atop the point standings at the moment, as well.

Moreover, O’Reilly Auto Parts is a great partner to have. It just makes sense for an auto parts store to take on this role. Over the years, the company has sponsored races, cars, and has been a good friend to stock car racing. Now, that relationship takes a whole new step.

The NASCAR O’Reilly Auto Parts Series, only on The CW. Get ready to hear that a lot in the next year and beyond, as NASCAR makes it official.

— On3’s Jonathan Howard contributed to this article.