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Real American Beer Returns to NASCAR with Ricky Stenhouse Jr. at Michigan International Speedway

Originally posted on On Tap Sports Net | By Tony Marchese | Last updated Jun 4, 2025 7:29 PM ET

Real American Beer is revving up for another high-octane NASCAR weekend, partnering once again with Hyak Motorsports to sponsor Ricky Stenhouse Jr.'s No. 47 Chevrolet at the FireKeepers Casino 400 this Sunday at Michigan International Speedway. The collaboration marks the second time this season the premium light beer brand has teamed up with the racing team, bringing its signature "200% American" energy to one of NASCAR's fastest tracks.

Bold New Paint Scheme Takes Center Stage

The No. 47 Chevrolet will debut a refreshed Real American Beer paint scheme that embodies the brand's patriotic aesthetic and high-energy personality. This latest design builds on the momentum from their previous NASCAR partnership, showcasing the brand's commitment to motorsports and American-made values.

"We didn't get the result we were after in Nashville, and that's frustrating for sure," said Ricky Stenhouse Jr., driver of the No. 47 Chevrolet for Hyak Motorsports. "But this team's got heart. We've put in the work this week, and we're heading to Michigan with a clean slate and a fast Real American Beer Chevy."

The partnership comes at a crucial time for both brands. Real American Beer has expanded to 27 states and continues growing its national retail presence, while Hyak Motorsports looks to build on their competitive edge under new ownership and branding.

Hulk Hogan Brings Star Power to the Track

WWE Hall of Famer and Real American Beer co-founder Hulk Hogan expressed his enthusiasm for the Michigan race, stating, "Brother, Michigan knows how to go full throttle—and so does Real American Beer. We're back on the track, back in the fight, and there's no better time to crack one open and let it rip."

Adding to the excitement, wrestling legend Jimmy Hart, known as "The Mouth of the South," will be trackside representing Real American Beer throughout the weekend. Hart will be in the infield with his signature megaphone, handing out cold beers and bringing his trademark energy to race fans.

Strategic Motorsports Investment

The partnership with Hyak Motorsports represents more than just sponsorship—it's a strategic move to connect with NASCAR's passionate fanbase. Real American Beer CEO Terri Francis emphasized this approach: "Motorsports fans have been some of our loudest supporters from day one. This partnership is part of our strategy to meet them where they are—on the road, in the stands and in the beer aisle."

The brand's focus on NASCAR aligns with its target demographic of beer drinkers who "live for race days, tailgates and flag-flying weekends." With only 110 calories, 4g carbs, and 4.2% ABV, Real American Beer positions itself as the perfect companion for long race days and outdoor celebrations.

Race Day Details and Fan Engagement

Fans can catch the FireKeepers Casino 400 live from Michigan International Speedway on Sunday, June 8 at 2 PM EDT, broadcast on PRIME, MRN, and SiriusXM NASCAR Radio. For those planning race day parties, Real American Beer is now available for online ordering and home delivery through their beer finder tool, making it easier than ever to stock up for the big race.

The Michigan International Speedway race represents another step in Real American Beer's growing presence in motorsports, following previous partnerships and their expanding retail footprint across the country.

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This article first appeared on On Tap Sports Net and was syndicated with permission.

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