SPEEDWAY, Ind. — The Brickyard 400 at Indianapolis Motor Speedway, once a crown jewel of NASCAR, drew sharp criticism from NASCAR fans for sparse attendance during its 2025 running. Social media platforms buzzed with NASCAR fans mocking the empty grandstands, posting side-by-side comparisons of packed crowds from the race’s 1990s heyday against the noticeably thinner turnout this year. Fans pointed to images of the inaugural 1994 Brickyard 400, when over 250,000 spectators filled the Indianapolis Motor Speedway, highlighting a stark contrast to the estimated 60,000 attendees in 2025.
NASCAR’s Jeff Gluck defended the attendance, arguing the crowd was substantial enough to fill smaller tracks on the NASCAR circuit. He attributed the empty seats to scorching temperatures, suggesting NASCAR fans sought shade to escape the heat. However, NASCAR fans rejected Gluck’s defense, countering that in the Brickyard 400’s glory days, every seat brimmed with spectators regardless of weather. They shared old photos of overflowing stands, pressing Gluck on social media with claims that his excuses fell flat. Undeterred, Gluck doubled down, insisting NASCAR’s current attendance aligns with modern standards and reflects a healthy sport. NASCAR fans fired back, arguing a half-empty Indianapolis Motor Speedway projects a poor image for a race once considered a pinnacle of NASCAR’s schedule.
270,000 for the last gen 4 Brickyard in 2007 which was also in the last weekend in July. Wake up, NASCAR.
— megadoomer (@Megafrayder2) July 28, 2025
NASCAR fans also directed frustration at the racing product, blaming Elton Sawyer’s Next Gen car for persistent passing issues. They noted zero green flag passes for the lead during the 2025 Brickyard 400, a factor they argue contributes to declining interest and attendance at Indianapolis Motor Speedway.
There’s nobody there. It’s not because of the heat. The 2002 Brickyard 400 was miserable… but 200K watched Bill Elliott battle Rusty Wallace for a NASCAR crown jewel. The series has an attendance problem.
— Randal Kennedy (@R3Kennedy) July 27, 2025
Fans voiced discontent over the NASCAR playoffs, a format championed by NASCAR President Steve Phelps and NBC Sports, which they claim diminishes the prestige of crown jewel races like the Brickyard 400. Social media posts from NASCAR fans emphasized that a full-season points system, with extra points for crown jewel victories, would restore the race’s significance and draw larger crowds to Indianapolis Motor Speedway.
And stuff like this is why the Brickyard 400 is an allegory for NASCAR’s attendance and popularity issues.
— Motorsports fan (@nascarfan242015) July 27, 2025
The 2025 Brickyard 400, won by Bubba Wallace in a dramatic overtime finish, marked a competitive highlight but failed to quell fan unrest. NASCAR fans argued the race’s lackluster atmosphere and minimal on-track action reflect broader issues within the sport.
Just looked up the 2006 Brickyard 400 and went to a random point in the race and within 15 seconds I saw someone drive up to the bumper of the car in front of them and set up a pass coming off the corner.
— Andy Trupiano (@Trup__) July 27, 2025
Dirty air existed back then too, but comparing it to today is disingenuous
They called for NASCAR to address the Next Gen car’s shortcomings and reevaluate the playoff format to revive the Brickyard 400’s status.
People in Darlington love the Southern 500 I'm not so sure the people of Indianapolis love the Brickyard 400.
—DUMB
TRUCKER
(@truckindumbass) July 27, 2025
As Indianapolis Motor Speedway prepares for future NASCAR events, fans demand a return to the packed stands and thrilling racing that once defined this iconic race.
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