Stephanie Amador / The Tennessean / USA TODAY NETWORK

Tony Stewart’s Stewart Haas Racing lost eight primary sponsors ahead of 2024

Originally posted on FirstSportz | By Justin P Joy | Last updated Jan 13, 2024 10:46 AM ET

The 2023 NASCAR Cup Season was a nightmare for Tony Stewrat’s Ford Team Stewart Haas Racing. They failed to secure a single win last season, and other than Kevin Harvick, no driver could produce a performance worthy of a win. One of the major disappointments for the side was that the team couldn’t help Harvick secure a win in his retirement year.

Harvick wasn’t the only veteran to leave the team. Aric Almirola , who has been driving the No:10 Mustang, retired from full-time racing and joined Joe Gibbs Racing to drive part-time in the Xfinity Series. Josh Berry replaced Harvick, and Almirola was replaced by Noah Gragson , two racers who aren’t known for their ability to attract sponsors.

This is a major issue for SHR as the latest partners page website update has revealed that eight sponsors have potentially ended their partnership. These are primary sponsors who featured in multiple races in the 2023 season. Most of them were primary sponsors of Harvick, who either left the sport or moved on to other teams.

The list includes Busch Light, Gearwrench, Go Bowling, Hunt Brothers Pizza, Magical Vacation Planner, Pristine Auction, Rheem, and Smithfield. This means SHR has to find a replacement for these outgoing investors. The exit of Busch Light and Smithfield, the major sponsors of the retired veterans, is a major loss for the team.

This article first appeared on FirstSportz and was syndicated with permission.

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