4x NBA All-Star Makes Wild Nikola Jokic Statement

"As great as Jokic is, you can't sell him," Cousins said. "You can't market him because he's not this great personality. And this is by choice. I had the opportunity to be teammates with him. He doesn't care about the spotlight. He doesn't want to be that type of guy."

"Then you have guys like Anthony Edwards, everything he says is gold. Obviously, charisma matters. I think it's a combination of all of those things," Cousins added. With no social media presence, it's hard for Jokic to be deemed a face of the league if he's never putting any spotlight on himself.

"What qualifies a player as a superstar?" Cousins said. "Obviously, the on-court performance, that's the No. 1 thing. Are you marketable? Can the league push you? Can the league sell you? Do people like you? Once you start having that global impact, obviously, you go into that superstar status."

Superstardom conversations have been especially prevalent throughout this postseason, mainly because the NBA is welcoming what is essentially a brand-new crop of rising talent to the Conference and NBA Finals. However, most reasonable basketball minds have considered Jokic a superstar as early as the 2018-19 season.