Caleb Wilson is face of New Balance basketball ad

Chicago Bulls rookie Caleb Wilson is one of the most popular rookies in the NBA already, being the No. 4 overall pick in this past draft. Despite it being a loaded draft class, Wilson is already standing out.

He’s been the bright spot in a very dark season for the Bulls who are 1-6 through the first seven games. Wilson is averaging 21.6 points, 6.7 rebounds and 2.7 assists per game for the Bulls, leading the way in Chicago.

Wilson has been exciting to watch and it’s only a matter of time before the NBA recognizes this and gets him in the spotlight. But already, his sponsor New Balance has figured that out.  In their latest ad for the New Balance Basketball line, the brand has put Wilson front and center.

Check out the ad below which shows Wilson working on his shot in the gym along with some childhood clips of him playing basketball. The ad is centered around the aspect of “keep working and keep working hard” to achieve your goal: