Cavaliers unveil new logos, color scheme

As WKYC's Ben Axelrod noted, the Cavaliers' website first leaked two new logos on Wednesday. 

Per the team's official press release, the original "Cavaliers Gold" dates back to the early 1980s and was also used from 2003-10. Cleveland will no longer have navy as an accent color and will instead focus on wine, gold and black.

Well-known artist Daniel Arsham, who became Cavaliers creative director in 2020, led this latest rebrand. 

"It wasn’t necessarily something that was going to shock the fans, it was going to feel new, feel fresh, but also familiar," Arsham explained, according to Chris Fedor of Cleveland.com. "I also feel like the team is in a different place than we were certainly from our championship season (2016), and I kind of want to give our new young team their own mark that they can own as we move forward in this new era."

Per Fedor, a stand-alone version of the Cavs' "V-Net" logo is meant to represent the Larry O'Brien Trophy hoisted by LeBron James and company in the spring of 2016 when they defeated the Golden State Warriors in the NBA Finals. 

Additionally, the Cavaliers will rock new and updated jerseys for the 2022-23 season.