
Duke University announced Tuesday that Jayson Tatum, the Blue Devils’ one‑and‑done from 2016–17 and a cornerstone of the Boston Celtics, has been named the program’s first Chief Basketball Officer, a volunteer advisory position that formalizes the forward’s ongoing involvement with his alma mater.
As Chief Basketball Officer, Tatum will mentor student‑athletes on development, professionalism and navigating life as elite players, join periodic virtual meetings with the team and coaching staff, provide feedback on player performance and advise Coach Jon Scheyer on roster construction informed by his NBA experience.
"This program has always been about pushing the game forward. Jayson has been incredibly loyal to Duke since the day he committed, and this evolution represents the next step in how we connect The Brotherhood to the future of our players," Scheyer said. "Jayson is the ultimate professional. His ability to inspire, motivate, and guide our student-athletes is unmatched, and I could not be more excited to see the impact he will have on our team and our culture."
The appointment arrives as Tatum continues recovery from a ruptured right Achilles tendon sustained in May, an injury that will likely keep him sidelined for the 2025-26 NBA season.
Tatum is one of the most decorated NBA products to return to his college in an official capacity. A Blue Devil in 2016–17, he averaged 16.8 points and 7.3 rebounds at Duke before being taken No. 3 overall in the 2017 NBA Draft by Boston.
In the NBA, he is a six-time All-Star and five-time All-NBA selection who helped the Celtics win the 2024 championship; he averaged 26.8 points, 8.7 rebounds, 6.0 assists and 1.1 steals in 72 games last year.
Tatum joins a small but accelerating cohort of NBA players and stars taking formal roles with their alma maters.
Stephen Curry became assistant general manager at Davidson in March, Trae Young was named assistant GM at Oklahoma a few weeks later and Terance Mann accepted an assistant-GM post at Florida State in April.
Hall of Famer Shaquille O'Neal also accepted the position as men's basketball general manager at Sacramento State in April.
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