Chauncey Billups Explains How Pistons Used 'Kobe Against Shaq' Strategy To Beat Lakers In 2004 NBA Finals

The 2004 NBA Finals between the Detroit Pistons and the Los Angeles Lakers remains one of the most shocking upsets in NBA history. The Pistons' brilliant defensive game plan, orchestrated by head coach Larry Brown and executed flawlessly by Chauncey Billups and the team, exploited the underlying dynamics of the Lakers’ offense to perfection. Speaking about the Finals strategy, Chauncey Billups detailed how the Pistons deliberately used the tension between Kobe and Shaq to their advantage.

"Our game plan was very calculated. We knew we were going to play Shaq straight-up. We also knew there was no way we could stop Shaq straight-up, and there was no way we could stop Kobe straight-up either." 

"But if we’re going to play Shaq straight-up, [the Lakers'] eyes are going to get big, which means they’re going to keep throwing it down there." 

"We’re telling Ben the whole time, 'Take fouls when you need to, but don’t get yourself into foul trouble. If you need to give up a layup, cool—we’re going to get what we want on the other side.' What’s going to happen is Mr. Bryant is going to get a little discouraged with getting no touches." 

"Then, when the second half comes around, he’s pressing. He’s going to start coming down the court and just breaking the offense. When you do that, you’re done—you’re playing right into our hands. Even if you start making those shots, you’re finished."

Lakers teammate Kareem Rush echoed this sentiment, pointing out Kobe Bryant’s intense desire to claim the spotlight.

"I mean, they simply outplayed us. Karl was hurt in that series. And I think Kobe selfishly wanted MVP."

“I think that we were favored by everybody to win the series you know, and at the time Shaq had the first three Finals MVPs. So I think Kobe had the mindset with that as the primary focus, but I think he was really itching to get that MVP — and we got caught off guard by a better team.

“The Pistons were — they went on to do seven straight in the Conference Finals so that team was a winning team for the ages and they had a starting five that was very formidable. Those were all All-Star caliber."

“They had a couple of Hall of Famers in Ben Wallace and Chauncey – and maybe even Rip. So they were definitely a formidable team and they were better than us at the time."

Shaq averaged 26.6 points per game on an incredible 63.1% shooting from the field, making 10.6 field goals on 16.8 attempts per game. On the boards, he remained a force, averaging 10.8 rebounds per game, while adding 1.6 assists. Despite his reliable production, the Lakers failed to fully capitalize on his dominance due to Kobe's offensive struggles and Detroit's defensive schemes.

In stark contrast, Kobe struggled mightily against the Pistons' stifling defense, particularly the efforts of Tayshaun Prince. Kobe averaged 22.6 points per game but shot a poor 38.1% from the field, making 8.4 field goals on 22.2 attempts per game. In fact, Kobe took 27 more shots than Shaq in the 2004 NBA Finals.

His shot selection became a significant issue as he forced difficult attempts in isolation against Detroit's disciplined defense. Although Kobe contributed as a playmaker with 4.4 assists per game and added 2.8 rebounds, his inefficiency in scoring proved costly.

The Pistons’ strategy worked to perfection. They baited Kobe into shooting the Lakers out of rhythm while playing solid, disciplined defense on Shaq. The result was a stunning 4-1 series win for Detroit. Kobe's frustration manifested in forced shots and disrupted offensive flow, while Shaq’s impact was minimized as the Lakers failed to exploit their clear advantage inside.

Detroit’s ability to combine defensive execution with psychological manipulation remains one of the most masterful Finals game plans ever. It exposed the internal rift between Kobe and Shaq, ultimately ending the Lakers’ dynasty and underscoring the Pistons’ brilliance as a team-first, defensive powerhouse.