Devin Booker’s man cave tour with iShowSpeed shows the new NBA star culture

iShowSpeed, also known as Speed, is one of YouTube’s most recognizable personalities and has a massive following among younger generations. He’s more well-known for his unfiltered humor and dramatic streaming personality.

Speed has 44.5 million subscribers on YouTube and 2.4 million followers on Twitch.

As part of the YouTuber’s 24/7 America stream, Speed visited Booker’s house in Arizona to get a closer look at the basketball star’s collections. Speed reacted to Booker’s cars and sneakers, including a pair of Cristiano Ronaldo’s 24-carat Gold Nike Air Force 1s.

Booker is the latest NBA player to open up their likeness to content creators. Earlier this year, Golden State Warriors’ Steph Curry was featured in MrBeast’s video for a shooting challenge. The increase in players linking with popular content creators may be a strategic move.

With NBA players increasingly taking ownership of their public image, platforms like YouTube offer direct access without a media filter. These elite athletes are tapping into the power of these creators and online influencers to connect more authentically with fans.

By giving Speed a tour of his home, Booker showcased his love of collecting — a trait that could resonate with fans.

Booker’s collaboration with Speed shows how today’s NBA stars are finding ways to connect with fans outside of basketball highlights.