The Hawks made a big splash yesterday when they made two big acquisitions on day one of NBA free agency. First, the Hawks completed a sign and trade for Nickeil Alexander-Walker and then they signed Luke Kennard, one of the best shooters in the NBA, to a one-year, $11 million deal.
One of the Hawks' biggest weaknesses on their roster was shooting, and despite adding Kristaps Porzingis already this offseason, they need more of it. Surrounding Trae Young with shooters is a recipe for success, and there are not many in the NBA who are better than Kennard. For his career, Kennard is a 43.8% three-point shooter and has not shot worse than 40% from three since the 2019-2020 season. Kennard is not the strongest defender, but he adds an instant boost to the Hawks' bench and their shooting.
Free agent sharpshooter Luke Kennard has agreed to a one-year, $11 million deal with the Atlanta Hawks, sources tell ESPN. Kennard has been one of the best 3-point shooters in the NBA, and Atlanta negotiated the new deal with CAA's Aaron Mintz and Dave Spahn. pic.twitter.com/630xGDjmuo
— Shams Charania (@ShamsCharania) July 1, 2025
So what kind of grade do the Hawks get for signing Kennard?
The Atlanta Hawks are seen as serious contenders now, following an offseason of change within the front office and organization. Compared to years past, the Hawks have made significant changes to their roster and have been focusing on building an attractive, winning organization compared to the rest of the league. In his introductory press conference, Hawks general manager Onsi Saleh stated the following:
"Yeah, I think a cool thing about like when you look at like OKC, I think when you build a culture and have a program in place, that's really important to players. Like the city for sure, I think we have a clear competitive advantage with our city of Atlanta, but you have to have a foundation and stability within the organization to get that. Players care about that stuff, and I think people just think it's like big market or whatnot, but you know there's, there's guys that end up going to OKC because it made sense for them. And now they're NBA champions. So that's where we're getting to, like building, controlling what we control internally, develop how we want to develop, get the guys to be the best version of themselves, and add to that."
While the Hawks haven't been able to compete with other franchises around the league in terms of attracting top free agents over the years, this year has been different, as they've been able to address the team's needs this offseason with the two free agency signings of Nickeil Alexander-Walker and Luke Kennard.
Of note, Luke Kennard shot 45.4% (!) from three over the last five seasons combined.
— Brad Rowland (@BTRowland) June 30, 2025
He's also not a pure shooting specialist, can run actions as a ball-handler, etc.
Defensively... he's not very good. https://t.co/7RDxVkQXOT
If you think I'm exaggerating about Luke Kennard's efficiency, this is what the Hawks are getting:
— Shane Young (@YoungNBA) July 1, 2025
The most efficient 3PT shooters in NBA history, minimum 2,000 attempts. Welcome Kyle Korver 2.0 pic.twitter.com/1UFIADqo8o
I like this move for the Hawks, as it gives them more floor spacing. They finished shooting 35.8% from three-point range, which ranks them 18th in the NBA for three-point shooting percentage. While not horrible, this was a glaring issue down the stretch of the season, as it cost them games, especially in the Play-In Tournament, where they shot 19% from three-point range against Orlando and 34% from three-point range against Miami.
The Hawks shot 35.8% from three last season, ranking them in the bottom 12 of the league.
— Zach Langley (@langleyatl) July 1, 2025
This offseason they’ve added Kristaps Porzingis, Nickeil Alexander-Walker and Luke Kennard.
Onsi Saleh has seriously prioritized outside shooting in his first few weeks as GM.
Trae…
While Kennard doesn't offer much outside of shooting, he can be a huge spark plug off the Hawks bench and be hidden at times on defense based on the team's overall size and will likely get many open opportunites off double teams and pick-and-rolls from Trae Young that will create openings for him to make easy shots.
Overall Grade: B+
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