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Don Nelson was a true NBA original
Don Nelson. IMAGN IMAGES via Reuters Connect

Don Nelson was a true NBA original

When you look at how basketball is played in 2026, you see the fingerprints of one of the NBA's most unconventional, creative head coaches all over it.

Don Nelson, who died Sunday at age 86, never won a title, but only his good friend Gregg Popovich logged more than Nellie's 1,335 career wins. His innovations were almost as legendary as his personality, and the NBA lost a true great this weekend.

Don Nelson was unconventional in the best way

After a 14-year career highlighted by five titles with the Boston Celtics, who retired Nelson's No. 19 jersey in 1978, Nelson became an assistant coach for the Milwaukee Bucks, who had just traded Kareem Abdul-Jabbar. 18 games later, he became head coach, a job he'd hold for 12 seasons, working as the team's general manager for the last 11.

Right away, Nelson proved unafraid to push against convention. He pioneered the idea of the "point forward," where small forward Paul Pressey would direct the offense so the Bucks could play multiple shooting guards together. The Bucks ran off seven straight Central Division titles relying on small-ball lineups where 6-foot-7 Marques Johnson played power forward. That's not unusual in 2026, but almost unthinkable in the 1980's.

Nelson excelled at finding mismatches. He'd often neutralize an opposing shot-blocking center by placing his own center beyond the three-point arc, even having 7-foot-6 Manute Bol launch 91 threes in 1988-89 — one more than shooting guard Mitch Richmond. That same season, Nellie's Golden State Warriors upset the Utah Jazz in a first-round sweep thanks to starting 6-foot-7 Rod Higgins at center against 7-foot-4 Defensive Player of the Year Mark Eaton.

Don Nelson led memorable teams that never won it all

Nelson's approach depended on faith in players. "Nellie Ball" gave players opportunities and trust. Players were able to develop their games, even coming from unusual places for NBA talent at the time — Sarunas Marciulionis from Lithuania, Dirk Nowitzki from Germany, Steve Nash from Canada — and let them thrive.

The "Run TMC" Warriors centered around the trio of Richmond, Chris Mullin and Tim Hardaway, all of whom ended up in the Hall of Fame. When Nelson moved on to the Dallas Mavericks, Nash and Nowitzki blossomed into Hall of Famers in the NBA's best offense. Later, Nelson led an undersized Warriors team comprised of unknown and unwanted players to a first-round upset of the 67-win Mavericks.

Was Nelson too unconventional to win it all? He did love tinkering and gimmicky strategies, including inventing the "Hack-A-Shaq" to slow down Shaquille O'Neal. But Nelson never had the most talented teams, so he had to figure out mismatches, motivations and trickery to compete. That wasn't enough to get past players like Larry Bird, Julius Erving and Tim Duncan in the playoffs, but it was enough to build a legend.

Even after his coaching career ended, Nelson did it his way. He successfully sued Mavericks owner Mark Cuban for unpaid wages, opened up a bed-and-breakfast and weed farm in Hawaii and spent evenings playing poker with the likes of Willie Nelson, Woody Harrelson and Owen Wilson.

Nelson's influence is still obvious, specifically in Warriors star Steph Curry, who Nelson coached as a rookie. Small lineups, relentless floor spacing and three-point shooting and hacking centers all abound. When Alex Caruso guards Nikola Jokic in crucial possessions, Nellie's influence is visible and obvious.

Plus, he had one of the great shooters' bounces in NBA history with a shot that put away Game 7 of the 1969 Finals. Even when it looked unlikely, the ball always seemed to bounce Don Nelson's way.

Sean Keane

Sean Keane is a sportswriter and a comedian based in Oakland, California, with experience covering the NBA, MLB, NFL and Ice Cube’s three-on-three basketball league, The Big 3. He’s written for Comedy Central’s “Another Period,” ESPN the Magazine, and Audible. com

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