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'He Needs Some Help': Shaquille O’Neal’s Son Sends Message After Smashing Plates Over Dad’s Head

Originally posted on Athlon Sports | By Matt De Lima | Last updated Jul 28, 2025 11:38 AM ET

Shaquille O’Neal and son Myles O’Neal have gone viral once again, this time for a comedy bit that blends mafia-style theatrics, father-son rivalry and a dose of product placement. Posted to both their Instagram pages, the sketch shows the former NBA superstar enjoying a quiet drink at an outdoor bar until Myles shows up.

“Listen, I was just watching 'The Godfather,'” Myles begins, walking up to Shaq. “I think your time is up. I think it’s time for the O’Neal boys, the younger boys, to take over. Just take over everything.”

Shaq quickly dismisses the coup attempt with a classic, “Boy, if you don’t get away from me.” But Myles doesn’t back down. “We learned from you. We gotta end it at some point.”

What follows is mock chaos. Myles proceeds to smash several plates and bowls over his father’s head, all part of the skit. Shaq doesn’t miss a beat, delivering the punchline “I need some Icy Hot,” referencing the pain relief product he has long endorsed.

The video, captioned “I always knew this day would come…” shows the duo’s comedic chemistry and playful family dynamic. After posting the clip, Myles added a cheeky comment with Icy Hot tagged: “He needs some help.”

The father-son team has a history of entertaining fans together, both in media and music. They form the DJ duo O’Neal Boyz, with sets that blend Shaq’s DJ Diesel brand with Myles’ flair for performance.

The viral clip not only entertains but also subtly promotes Icy Hot, exemplifying how Shaq continues to blend humor and business seamlessly. For longtime fans of the Naismith Memorial Basketball Hall of Famer, it’s another reminder that no matter how dominant he was on the court, he’s just as committed to being a showman off of it, especially when it involves family.

This article first appeared on Athlon Sports and was syndicated with permission.

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