Lakers Announce 2026-27 Promotional Nights

The Los Angeles Lakers announced a full slate of promotional nights and special recognitions for the upcoming 2026-27 season.

With Lon Rosen taking over a president of business operations, the Lakers have attempted to model their organization after the L.A. Dodgers, even though Mark Walter is now selling the team to Bob Iger and Josh Kushner. With that being the case, the Lakers have expanded their promotional schedule to include more bobbleheads and other cool items the Dodgers have typically given away over the years.

Included in that is the Lakers celebrating superstar Luka Doncic as the 2025-26 NBA Scoring Champion on Nov. 1 against the Toronto Raptors with a special bobblehead giveaway for fans in attendance.

Doncic’s co-star Austin Reaves will also be featured with a bobblehead giveaway for the game on Dec. 27 against the Memphis Grizzlies. Reaves, of course, had his breakout postseason performance against the Grizzlies in 2023 and now will take over as the Lakers’ second star alongside Doncic after the departure of James.

Throughout the 2026-27 season, the Lakers will honor legends as part of the team’s new League of Stars program Presented by BMO. In its inaugural year, the Lakers will honor Norm Nixon on Dec. 14, Paul Westhead on Jan. 14 and Kurt Rambis on March 17. Fans in attendance will receive a unique throwback bobblehead of the honoree celebrating the nostalgia and longevity of the Lakers legacy.

Some other promotional nights throughout the 2026-27 season include a Lakers x Dodgers baseball-style jersey giveaway, a 2020 Championship ring replica giveaway and the first-ever Lakers Hello Kitty night.

And finally, on April 9, the Lakers will give away a Phil Jackson bobblehead for their game against the Minnesota, Timberwolves, following the statue unveiling on Star Plaza outside Crypto.com Arena.

Lakers 2026-27 Celebrations and Promotions

Oct. 8: LGBTQ+ Pride Night with Pride T-Shirt Presented by LA County Department of Mental Health
Oct. 21: Opening Night versus the Golden State Warriors
Nov. 1: Luka Doncic Scoring Champion Bobblehead Presented by Toyota
Nov. 17: Veterans Appreciation Night Presented by Pechanga Resort Casino
Nov. 18: Lakers x Dodgers Baseball-style Jersey Giveaway Presented by Daiso
Dec. 14: League of Stars Presented by BMO Honors Norm Nixon with Nixon Bobblehead
Dec. 25: Christmas Day versus the Philadelphia 76ers
Dec. 27: Austin Reaves Bobblehead Night
Jan. 14: League of Stars Presented by BMO Honors Paul Westhead with Westhead Bobblehead
Jan. 24: Lakers 2020 Championship Ring Replica Giveaway
Feb. 10: Mental Health Awareness Night Presented by LA County Department of Mental Health
March 7: Lakers first-ever Hello Kitty Night
March 17: League of Stars Presented by BMO Honors Kurt Rambis with Rambis Bobblehead
April 9: Phil Jackson Statue Unveiling and Phil Jackson Bobblehead