It was announced Tuesday that Los Angeles Lakers star LeBron James is joining Fenway Sports Group as a partner, giving him an ownership stake in the Boston Red Sox, Liverpool, Roush Fenway Racing and regional sports network NESN. James already owned 2% of Liverpool.
The four-time NBA champion was asked about his thoughts on becoming part-owner of the Red Sox and admitted he thinks "it's pretty damn cool" to be the first Black partner at Fenway Sports Group.
LeBron James on becoming a part-owner of the Boston Red Sox: "For me and for my partner Maverick [Carter] to be the first two black men to be a part of that ownership group in the history of that franchise -- I think it's pretty damn cool." pic.twitter.com/QdqfNQLqce
— Liam Martin (@LiamWBZ) March 17, 2021
FSG was founded in 2001 is among the world's largest ownership entities.
The company has worked with James for more than a decade and now he'll be much more involved moving forward. In 2019, FSG changed Liverpool's uniform sponsorship to Nike, where James is a signature athlete.
The Boston Red Sox are valued at $3.3 billion and FSG is valued at $6.6 billion, per Forbes.
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