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LeBron James’ legal team has issued cease-and-desist letters to AI creators

Originally posted on Ball Exclusives | By Titan Frey | Last updated Jul 24, 2025 2:45 PM ET

LeBron James has fallen victim to AI. Like other celebrities, creators have made videos of LeBron using AI. One such trend was making videos and pictures of LeBron appearing to be pregnant.

According to 404 Media, LeBron’s legal team has issued cease-and-desist letters to AI creators making these pregnant videos and pictures of LeBron.

LeBron James’ legal team has issued cease-and-desist letters to people creating AI-generated videos depicting him as pregnant, leading to their Instagram accounts being banned, per https://t.co/bTF8VVt0v8

“At least three Instagram accounts that had garnered millions of views on… pic.twitter.com/kEqzFMzy2r

— NBACentral (@TheDunkCentral) July 24, 2025

This has been one of the first cases where a celebrity has taken legal action against AI-generated content, showcasing themselves in a derogatory or sexual way without their consent. Several LeBron “brainrot” videos have reportedly been banned on Instagram.

LeBron is trying to protect himself as a public figure from the ongoing problem that is AI content.

This article first appeared on Ball Exclusives and was syndicated with permission.

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