Luka Doncic Reveals Special Detail About Signature Shoes

Originally posted on Athlon Sports | By Madz Dizon | Last updated Feb 26, 2025 12:03 AM ET

Los Angeles Lakers star Luka Doncic recently revealed a deeply personal detail about his latest signature sneakers, the Jordan Luka 4s.

Doncic shared that the shoes hold a special tribute to his daughter, an emotional touch that adds even more significance to the highly anticipated release.

Doncic debuted the Jordan Luka 4s during his first game against his former team, the Dallas Mavericks, at Crypto.com Arena.

In an NBA video shared on Instagram, Doncic was asked about his favorite part of his new signature sneakers. Without hesitation, he pointed to the inside of the tongue on his right shoe.

"The heart, right here. My daughter," Doncic said.

The first look at the Jordan Luka 4s revealed a striking electric green colorway, a low-cut design similar to his previous models and his signature double-7 logo in yellow and red on the tongue.

While the design itself impressed sneaker enthusiasts, the hidden message honoring his daughter gave the shoes a special meaning beyond just performance and aesthetics.

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Aside from the sneaker launch, the game itself was highly anticipated. Doncic, known for his competitive fire, faced the Mavericks just weeks after his shocking trade to the Lakers.

With emotions running high, fans speculated that he would deliver a dominant performance.

Adding to the night’s drama, Jordan Brand released a commercial titled "It’s Nothing Personal" to mark the occasion. The ad featured a purple and gold supercar—a nod to Doncic’s new Lakers colors—having its Texas license plate replaced with a California one.

Playing in the background was a snippet from George Strait’s "All My Ex’s Live in Texas," reinforcing the theme of moving on from his time in Dallas.

The ad concluded with the phrase "Full Tank. No Mercy."—a fitting message for Doncic’s first game against the Mavericks.

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A post shared by Jordan (@jumpman23)

As Doncic continues to adjust to life in Los Angeles, his new shoes symbolize more than just a fresh start—they represent his love for family and the passion he brings to the game.

This article first appeared on Athlon Sports and was syndicated with permission.

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