Shaquille O'Neal attempts to poach Devin Booker from Nike via Instagram

Booker, 27, has spent his entire career in Phoenix. He has earned three All-Star selections while playing for the Western Conference contenders. He is also a vital part of the franchise's chances of making the NBA Finals. As such, there is likely an expectation that his debut sneaker will have a warm reception amongst his fans. 

However, in order for a sneaker to be popular, it needs to appeal to the broader NBA community and the general public as well. Concerns over minimal marketing, questionable choices in where to debut the sneaker, and a limited production line will not fill Booker or Nike with significant hope of a successful launch. 

O'Neal has a reputation for being a smart businessman, and he has successfully launched many of his own iconic sneakers. He was also recently made the president of Reebok's basketball division. As a former NBA star, joining O'Neal may be an enticing option for Booker in the future. Yet for now, he will likely remain with Nike and look to produce a thriving brand that broadens his brand and generates a buzz around his on-court performance. 

Still, a lot hinges on how the debut sneakers are received. With only a month until launch, we won't have to wait long to find out.