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Social media star ruins NBA's Shooting Stars at All-Star Weekend
Druski. Darren Yamashita-Imagn Images

Social media star ruins NBA's Shooting Stars at All-Star Weekend

Adam Silver and the NBA made a concerted effort to make influencers and social media stars part of the league's All-Star Weekend. Putting a comedian/influencer into an actual All-Star competition doomed "Team All-Stars" in the revived Shooting Stars event.

Team Knicks, made up of current and former New York Knicks greats, won the Shooting Stars competition, back in at All-Star Saturday for the first time in 10 years. The uncreatively named Team All-Stars couldn't get out of the introductory round, thanks to some wild passing from comedian/influencer Druski.

Druski nearly injured a fan

Team Knicks may have been unbeatable. Karl-Anthony Towns is one of the best-shooting big men in NBA history. 54-year-old Allan Houston can still drill long-range shots even two decades after retiring from the NBA. And Jalen Brunson showed he can be just as clutch in an All-Star competition as he is in the fourth quarter of NBA games.

What they also had was Brunson's father. Rick Brunson is a Knicks assistant coach who was tasked with passing the ball to the orange-and-black competitors as they shot from different locations. The elder Brunson also spent eight years as an NBA point guard. Between his pro career and almost 20 years as a coach, Rick Brunson has thrown a lot of passes to shooters.

The same cannot be said for Druski. Drew "Druski" Desbordes is a common face in television commercials and has appeared alongside many professional basketball players. While basketball-adjacent, Druski is not a player himself, and his passing reflected that Saturday. While trying to send a pass to Scottie Barnes, Druski airmailed the pass and sent it well over Barnes' head and into the crowd.

Adam Silver's influencer focus cheapens All-Star events

NBA Commissioner Adam Silver gives mixed messages about all-Star festivities. On one hand, he constantly talks about making the All-Star Game more competitive, wishing players would take the exhibition more seriously. On the other hand, he also fills All-Star Weekend with comedians, influencers and non-NBA people.

Last year, Silver oversaw a new All-Star format, but still scheduled interminable shooting contests led by Mr. Beast and interrupted the final game with an extended tribute to "Inside the NBA" — a show that is still on the air! Silver's rhetoric about wanting players to try harder in the game stands in contrast to his decidedly unserious innovations for the weekend.

Team Knicks deservedly won, holding off a strong effort from "Team Cameron," a squad of former Duke players including Kon Knueppel, Jalen Johnson and Corey Maggette, who couldn't miss on four-point shots.

But saddling one team with a guy who makes funny videos and not crisp bounce passes is a good way to remove the seriousness the NBA commissioner claims to want. No one was hurt by Druski's errant pass — except NBA officials who want All-Star Weekend to matter.

Sean Keane

Sean Keane is a sportswriter and a comedian based in Oakland, California, with experience covering the NBA, MLB, NFL and Ice Cube’s three-on-three basketball league, The Big 3. He’s written for Comedy Central’s “Another Period,” ESPN the Magazine, and Audible. com

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