Stephen Curry Opens First-Ever Curry Brand Store in China

Stephen Curry is one of America's most iconic and recognizable athletes. In a world of competition between the top sportswear brands to have athlete representation, the Golden State Warriors superstar is one of Under Armour's biggest entities. Curry debuted the latest in his signature sneaker line during the 2024 Paris Olympics, the Curry 12, during the 2024 Paris Olympics, in which Curry won his first-ever gold medal as one of the catalysts of Team USA's run. He's a four-time NBA champion and is regarded as the greatest shooter to ever play the game, as well as one of the greatest point guards of all time. But on September 12, Curry achieved a new first. With Under Armour, Curry and the company launched the Curry Brand in 2020. Now, Curry has opened the first Curry Brand-specific store in Chengdu, China – a huge metropolis located in Central China – called the Curry Brand House. Curry was joined by Sacramento Kings guard De'Aaron Fox, who is the first signature athlete signed specifically to the Curry Brand