49ers' Deebo Samuel Opens Problem Lounge In Scottsdale

San Francisco All-Pro wide receiver Deebo Samuel, along with Celebrity Chef Cleashaun Hill, recently opened a three-level luxury dining experience restaurant & lounge called “Problem” in Scottsdale, Arizona.

Per Yelp.com, The multi-story space features a fine dining ground floor, an upscale second-floor lounge, and an open-air rooftop bar with hookah.

According to Marilyn Hawkes of Phoenixmag.com, the venue will provide “elevated cuisine and refined cocktails.” It will also be in the former Barney’s Boathouse in Old Town Scottsdale. 341 E. Sixth Ave., Scottsdale.

This is just the latest investment and addition to his brand portfolio after signing with Excel Sports Management in 2021 to secure more endorsement deals like his current contract with Nike, and embrace additional investment opportunities.

“I want my brand to be something everyone will look at — not just a great football player but also great character off the field,” Samuel told CNBC. “Going from one marketing executive to another, they promise the same thing, but the conversation with Parker was different.”

According to CNBC, Samuel was working directly with marketing agent Parker Cain, who joined the company in October of 2021. Cain’s current position, according to his LinkedIn profile, is Vice President, Talent Marketing at Excel Sports Management.

“He’s a fun player,” Cain said at the time. “He’s touching the ball a lot, and in that creative offense, he’s going to have a lot of opportunities to help the team win. Brands want to work with winners and guys who show the growth and versatility on the field.”

“I think he will attract blue-chip brands. He’s got a good following, but more importantly, he’s got high engagement.”

Cain added, “If you do an equity deal with the right tech company in Palo Alto, it could be worth more money than every deal you signed during your NFL career.”