
Colin Cowherd of The Herd is a polarizing online personality, and his latest take on the San Francisco 49ers won't change that perception among fans.
The 49ers pulled off an upset win over the Los Angeles Rams in Melbourne, Australia. The Rams entered the game as Super Bowl LXI favorites, boasting plenty of star power, including the reigning NFL MVP and NFL Defensive Player of the Year, quarterback Matthew Stafford and defensive end Myles Garrett.
San Francisco won convincingly, 27-7. However, it wasn't enough to convince Cowherd, who shared a wild reaction to the victory that fans on social media heavily criticized.
"The Niners have always had a Game of Thrones feel to them," Cowherd said. "And what do I mean by that? Great early, very, very good in the middle, disappointing late, and some of your favorite characters won't make it at the end. That's what they are."
Cowherd questioned the 49ers' ability to stay healthy—which might be fair—noting that wide receiver Mike Evans played only eight games last season and is 33 years old. He added that Christian McCaffrey led the NFL with 413 touches last season, suggesting that the star running back might have issues this season.
However, Cowherd failed to mention that McCaffrey played only 36 snaps against the Rams, while his backup, rookie Kaelon Black, played 28. If that reduced workload continues, McCaffrey could very well last 17 games.
Al Sacco took to X to point out some issues with Cowherd's analysis, noting that his Game of Thrones comparison doesn't always apply. He pointed out that the 49ers started 3-5 in 2021 but reached the NFC Championship Game. They started 3-4 in 2022 before winning 12 straight games to reach the NFC Championship Game again. In 2025, the 49ers went 3-3 during the middle portion of the season.
Sacco questioned whether anyone researched Cowherd's claims before posting the clip to social media.
I mean…no…2022 49ers started out 3-4 and then won 12 straight to NFCCG. 2021 started out 3-5 and made NFCCG. Went 3-3 in the middle of 2025. And you clipped this take for social media? Did anyone research it? https://t.co/1H1HKIwTOH— Al Sacco (@AlSacco49) September 11, 2026
Cowherd did give the 49ers some credit.
"The Niners played with a chip on their shoulder," Cowherd said. "They were more intentional, they had great energy, they were incredibly physical, and all they heard all offseason was, 'Oh, Rams, Super Bowl favorites, super team!'
"And they were like, 'Hey guys, we won 12 games last year, too.' And when the Niners are healthy—when [LB Dre] Greenlaw's healthy, and [LB Fred] Warner's healthy, and Christian McCaffrey's healthy, and [OT] Trent Williams is, and [DE Nick] Bosa is, and Fred Warner is—they're really, really good."
Cowherd also attributed the 49ers' injury history to the physical style of play that head coach Kyle Shanahan and general manager John Lynch demand from their players.
"They have built a culture on smacking you right in the forehead," Cowherd said. "Their run game is physical, their wide receivers are physical. [WR] Deebo Samuel is a truck! He'll run you over!
"That's why they're so great when they're healthy in September and so average later in the season. Last year, they beat the Seahawks in Week 1. Then they played the Seahawks twice in January and lost by a combined 54 to 9!"
Cowherd added that he wasn't shocked the 49ers beat the Rams in Australia. However, he said he was surprised by how lopsided the game was, praising San Francisco's decision to arrive much earlier than Los Angeles to adjust to the 17-hour time difference.
San Francisco's next three games—against the Miami Dolphins, Arizona Cardinals, and Denver Broncos—will be played at Levi's Stadium, giving the 49ers a chance to further improve their record before facing the defending Super Bowl champion Seattle Seahawks.
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