Brian Schottenheimer's Cowboys offense is already better positioned to do something Mike McCarthy's never did in five years

It's safe to say, Brian Schottenheimer's offense is already better positioned to achieve that mark in Year 1 than McCarthy's ever was. That has more to do with the Cowboys wide receiver room than coaching itself, however. Throughout most of Lamb's career in Dallas, there hasn't been a consistent No. 2 wide receiver backing him up. 

In 2025, that's changing with the presence of George Pickens, who Lamb sees as more than a No. 2.

"Oh no, we both ones," Lamb said last weekend. "It ain't no A/B, none of that, it's one, you look over there you see one, you look over here, you see another one. So do what you gotta do with that."

In three years at Pittsburgh, Pickens crossed the 1,000-yard mark once (2023). As a rookie, he logged 801 yards and 900 last year. But context is important: Justin Fields, Kenny Pickett, and the 2024 version of Russell Wilson were throwing the ball for those offenses and the overall scheme didn't help him a lot. Not to mention, he didn't receive plenty of relief from the rest of the pass catchers on the team. 

In Dallas, Pickens is walking into the best situation he's been a part of at the NFL level. Dak Prescott represents a significant QB upgrade for him and he will have Lamb pulling coverage away, which should help him find one-on-one situations, where he excels at making contested catches. 

Multiple 1,000-yard receivers should be expected from the Cowboys in 2025 even if it's Schottenheimer's first season as a head coach and Pickens is the reason why.