Buffalo Bills fans cheer during the fourth quarter against the Baltimore Ravens in a 2025 AFC divisional round game. Mark Konezny-Imagn Images

Buffalo Bills 'Rivalries' uniforms bring icy white flair fans are loving

Originally posted on Buffalo Bills on SI | By Randy Gurzi | Last updated Aug 28, 2025 2:52 PM ET

The Buffalo Bills are one of eight teams set to participate in the NFL and Nike initiative where teams will wear an alternate uniform against one of their primary rivals.

Fittingly named the “Rivalries” uniforms, the Bills will wear theirs in Week 5 against the New England Patriots. The “icy” look has been teased throughout the offseason, with the Bills officially unveiling their design on Thursday.

As expected, the alternate is an all-white look that is a thing of beauty.

Today's Forecast: COLD FRONT. #BillsMafia | #GoBills pic.twitter.com/3vpDJWi8rM
— Buffalo Bills (@BuffaloBills) August 28, 2025

Fans would agree as they took to social media to share their enthusiasm with the fresh style.

What do we think of the #Bills new Rivalries uniforms?

All-white design, diamond logo on the shoulder. Thoughts?#BillsMafia pic.twitter.com/ZesyPO8EnQ
— alex brasky (@alexbrasky) August 28, 2025

Several fans wanted to know how they can get their hands on their own jersey.

When can I order one or two??? #GoBills #BillsMafia
— YourFriendJohn (@Flynnstone12) August 28, 2025

Others were in awe of the iced-out Buffalo logo.

That shoulder logo treatment is insane
— Brandon Baker (@thedubbleb) August 28, 2025

These are hard
— Air Allen (@BuffaloWill_) August 28, 2025

There will always be some fans who hate anything new or different, which is their right. We all know there’s something special about tradition, which is why the return of the red helmet in Week 18 was exciting news.

That said, there’s much more positive reaction than negative as Bills Mafia seems to approve of the work done by Nike.