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‘Building a Legacy’: Giants’ Russell Wilson Issues Strong Statement About His New Brand

Originally posted on Gridiron Heroics
By Angelo Guinhawa | Last updated Jul 16, 2025 9:46 AM ET

Russell Wilson, now leading the New York Giants, has made a bold declaration about his vision both on and off the field. With the launch of his 3BRAND clothing line in partnership with Nike, Wilson emphasizes the dual mission of inspiring greatness and leaving a lasting impact for future generations.

The quarterback recently shared a heartfelt Instagram post featuring his family, showing unity and purpose behind his legacy-driven brand. Set against the backdrop of the Empire State Building, the Wilson family’s photoshoot highlighted the core values of ambition, creativity, and community. The campaign, resonating with fans, signifies Wilson’s commitment to building something greater than himself.

Jan 11, 2025; Baltimore, Maryland, USA; Pittsburgh Steelers quarterback Russell Wilson (3) looks to pass in the first quarter against the Baltimore Ravens in an AFC wild card game at M&T Bank Stadium. Mandatory Credit: Tommy Gilligan-Imagn Images

3BRAND stands as a fusion of sports, music, and community, symbolizing movement and purpose. Wilson’s hand-drawn logo has evolved into a call for individuals to chase dreams and embrace their unique journeys. The brand’s mission is further amplified by its philanthropic efforts, with three percent of profits supporting the Why Not You Foundation, a nonprofit founded by Wilson and Ciara to combat poverty and promote education.

Wilson’s transition to New York has been complemented by this entrepreneurial venture, showcasing how he balances professional excellence with personal passion. Fans have embraced the quarterback’s statement as a reflection of his leadership and vision, both in football and beyond. The collaboration with Nike and the involvement of his family have further elevated 3BRAND’s message of unity and growth.

New York Giants’ Russell Wilson Drops Strong Statement About His New Brand

Pittsburgh Steelers quarterback Russell Wilson (3) runs for a first down in the fourth quarter of the NFL Week 18 game between the Pittsburgh Steelers and the Cincinnati Bengals at Acrisure Stadium in Pittsburgh on Saturday, Jan. 4, 2025. The Bengals won 19-17 to finish the regular season at 9-8.

Just recently, Wilson issued a statement about 3Brand. This can be seen in a post shared by his official Instagram account.

View this post on Instagram

A post shared by Russell Wilson (@dangerusswilson)

This initiative has also sparked excitement among supporters, who view Wilson’s off-field pursuits as an extension of his on-field leadership. His ability to inspire through action aligns seamlessly with his role as a team leader. As he continues to build his legacy, Wilson’s focus on purpose resonates with fans and followers alike.

Feb 1, 2025; Orlando, FL, USA; Pittsburgh Steelers quarterback Russell Wilson (3) throws the ball during AFC Practice for the Pro Bowl Games at Camping World Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Wilson’s message through 3BRAND is clear: greatness is not just about personal achievements but about creating opportunities for others. His journey with the Giants and this new venture represents a commitment to leaving a legacy that transcends sports.

Dec 8, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers quarterback Russell Wilson (3) scrambles with the ball against the Cleveland Browns during the third quarter at Acrisure Stadium. Mandatory Credit: Charles LeClaire-Imagn Images

This article first appeared on Gridiron Heroics and was syndicated with permission.

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