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Cam Skattebo Announces Career News on Monday
Ron Chenoy-Imagn Images

Doubted his whole career, New York Giants rookie running back Cam Skattebo excelled through his first eight games this season before going down with a gruesome ankle injury. The fourth-round pick out of Arizona State rushed for 410 yards and five touchdowns, while also racking 24 catches for 207 yards and two scores before his season came to a premature ending.

Skattebo, 23, has shown fans across the NFL and, more importantly, the decision makers within the organization that he has star potential thanks to his energy, toughness and unique personality. While he hasn't played since the team's Oct. 26 loss to the Philadelphia Eagles, he has stayed busy.

Whether it was linking up with some of the biggest streamers in the world, attending WWE matches or interacting with fans, Skattebo has very much been in the public eye. Something that likely helped manufacture his latest brand deal.

New York Giants running back Cam Skattebo (44).Eric Hartline-Imagn Images

As he shared on his Instagram, Skattebo has partnered with Pop-Tarts, which is one of the hottest brands in the sports space right now, following its bowl game, attracting 8.7 million viewers.

"Protein Slammin’ Strawberry has gotten a taste for competition Watch as I help them on their journey to go PRO," wrote Skattebo. "First skill needed: SPEED Buy NEW Pop-Tarts Protein in stores now! @poptartsus#ad."

Along with the help of the 'Slammin Strawberry Pop-Tart, Skattebo helped advertise the new Pop-Tarts Protein, which is now in stores.

Skattebo can be seen taking the Pop-Tart through drills and letting it know what it needs to do to go pro.

In terms of when Skattebo will return to action, he is targeting a July return, which would have him back in time for training camp.

This article first appeared on Athlon Sports and was syndicated with permission.

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