Cardinals Reveal How Creative Schedule Release Happened

On NFL Network's Good Morning Football, Wilson explained just how that rap came to be:

"They reached out to me from the Cardinals, obviously, and kind of just [were] like, 'What do you think about doing a song for our schedule release?' And I really didn't know what I was getting myself into, for real, but I accepted it, obviously.

"I didn't know how much hard work was going to go into this, but it was a dope experience, and they obviously [were] able to find me because Jesse Luketa and Zach Pascal, who I was doing music with last year, my little third and goal group, we [were] making a lot of songs last year, bumping it in the locker room for the guys to hear it, and the guys [were] liking our music, so we kind of just stayed with it and just [were] making music after every home game, you know, if we had time, so that's kind of like how it came about," Wilson said.

Whether or not the song itself is to one's particular liking, many have noted that the decision to let Wilson seems to be indicative of a shifting culture in Arizona — a positive one, at that.

While it's certainly just one of the little things, and hardly means much when the Cardinals will be eventually entrenched in a tough 2025 season, perhaps it is a symbol of a more positive organizational identity.

At the very least, it was certainly creative.