Cowboys Must Fix Winning At Home And Here’s 3 Ways How

The Cowboys were once kings of the castle.
Sixteen straight regular-season home wins made AT&T Stadium feel like a fortress.

Then 2024 happened.
 

And just like that: 2–7 at home.


A season full of high ceilings, empty promises, and quiet exits from one of the loudest buildings in sports.

So where do you start fixing that?

First, you pray for better luck in the health department.


Second, you acknowledge what comes with wearing the Star.
The Cowboys aren’t just a football team — they’re a gigantic target in the form of a brand.


And when you’re the biggest brand in all of sports, opponents love to sell out. 

“At Dallas” is a thing … a destination.


Every team wants to knock you off. Every fan base wants to see you lose.
 So when injuries pile up and your roster gets thin - or, heck, in years when you’re just not good enough - the weight of that target gets even heavier.
You're limping into fights that everyone else has circled in red.

And third… maybe check your mindset.
 …Because when you're a bit too comfortable with “status,” and you don't love ball enough to go all-out for your teammates — play after play — that's when you get beat. 


Not because the other team’s better. But because they’re hungrier.

Controling a-gap on both sides of the ball. Playing through the whistle. Skill position players run-blocking with a purpose. The focus needed to avoid penalty foolishness.

All of those will be a huge help. 

Oh — and while we’re at it, maybe Jerry Jones will dump the stubbornness and finally put to use those damn curtains that strangely stay tucked back and unused in that east/west-oriented stadium. 

We’ve watched more passes vanish into the sun than we can count.
This is professional football — not a rec field next to a Sonic drive-in. 

Let’s use the power of “America’s Team” as an advantage. Let’s use AT&T Stadium and its passionate audience to its fullest. Let’s take seriously every single snap with an understanding of the incredible rewards that are at stake with real achievement. …

Achievement that can come from returning to a time when the NFL had the feeling that the Dallas Cowboys were virtually unbeatable at home.