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Erin Andrews Makes Announcement Amid NFL Playoffs

Originally posted on Athlon Sports | By Ayomide Adeduyite | Last updated Jan 18, 2026 3:48 PM ET

Erin Andrews has had a busy start to the year covering the NFL playoffs for Fox Sports, serving as the lead sideline reporter on the network’s top broadcast team alongside Kevin Burkhardt and Tom Brady.

During the wild-card round, she worked the NFL on Fox coverage for the San Francisco 49ers-Philadelphia Eagles playoff game, where her striking attire drew viral attention from viewers nationwide.

Since joining Fox in 2012, Andrews has grown into one of the most respected voices in NFL reporting, known for polished interviews, in-game insight and professional broadcasting that connects with both fans and players.

Fox Sports sideline reporter Erin Andrews.Troy Taormina-USA TODAY Sports via Imagn Images

Fresh off her assignment on Saturday for the Seattle Seahawks-49ers divisional-round matchup, Andrews made an exciting announcement Sunday.

During an episode of her podcast “Calm Down with Erin and Charissa,” fellow Fox colleague Charissa Thompson revealed that Andrews was wearing new merch under her apparel brand “WEAR By Erin Andrews.”

Moments later, Andrews took to X to share that she will be releasing the merch ahead of the Super Bowl.

“Hell ya! @WEARbyEA Super Bowl Merch!!!!” Andrews wrote to her 2.2 million followers.

Hell ya! @WEARbyEA Super Bowl Merch!!!! https://t.co/WcbSNODvBB
— Erin Andrews (@ErinAndrews) January 18, 2026

Andrews launched her brand in 2019. and it has grown into a notable fashion line focused on fan apparel and gameday pieces for women, available through partners such as NFLShop.com and Fanatics.com. The collection features team-licensed gear, including sweatshirts, tees, jackets and other everyday wear that blends sport, comfort and style.

Andrews is scheduled to return to her Fox assignment for the NFC Championship Game next Sunday, working another high-profile matchup. She is also expected to be on the ground again when the network broadcasts the Super Bowl on Feb. 8, continuing her role as one of the league’s most visible and influential sideline reporters.

This article first appeared on Athlon Sports and was syndicated with permission.

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