Giants QB Jaxson Dart Update Emerges After Career Move

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Giants QB Jaxson Dart Update Emerges After Career Move

Originally posted on Athlon Sports | By Paolo Songco | Last updated Sep 10, 2026 10:01 PM ET

New York Giants quarterback Jaxson Dart was featured in his first BOSS social media ad for the brand.

On Aug. 27, global fashion brand BOSS announced that Dart was one of its newest brand ambassadors.

Two weeks later, BOSS posted the first social media content featuring the 23-year-old NFL star, including two photos and a video.

“Built on consistency. Worn with confidence. #JaxsonDart in modern tailoring by BOSS #BeYourOwnBOSS,” the caption read.

Dart will be part of BOSS’ Fall/Winter 2026 Collection, which is headlined by British actor Aaron Pierre and model Grace Elizabeth.

The 25th overall pick in the 2025 NFL Draft will also be joined by actress Victoria Pedretti and Olympic athletes Wang Shun and Alica Schmidt as the faces of the campaign.

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This latest career move by Dart outside the NFL adds to his growing portfolio of brand deals. He’s also an ambassador for brands PSD Underwear, Abercrombie & Fitch, Nicholas Air and Crocs.

Dart is looking to improve on his production from his rookie season with New York. Last season, he threw for 2,272 yards, 15 touchdowns and five interceptions in 14 games. The former Ole Miss Rebels star also rushed for 487 yards and nine TDs.

The Giants are looking to bounce back from their dismal campaign last season, when they finished 4-13 and dead last in the NFC East.

They will open the new season with a Week 1 clash against their divisional rivals, the Dallas Cowboys, on Sunday at MetLife Stadium.

This article first appeared on Athlon Sports and was syndicated with permission.

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