Justin Jefferson Explains Unexpected Personal Decision Before Vikings-Bears

“You gotta have that full look," Jefferson explained to Flaunt Magazine about wearing grills during NFL games.

"People don’t expect you to have diamonds in your mouth and stuff," he said. "I have a new ‘Jets’ piece that I’ll be debuting in the first game this season.”

In 2021, Jefferson wore custom $200,000 grills during a game against the Los Angeles Rams.

After signing a four-year, $140 million contract in 2024 to become the highest-paid non-QB in NFL history at the time, you can bet that the price has gone up for his 2025 edition.

Why NFL Players Wear Grills

A grill is a piece of removable dental jewelry, often made of gold, silver or diamonds, designed to be worn over one's teeth.

They were popularized by Southern hip-hop culture — Jefferson was born in Saint Rose, La. — and have been embraced by NFL players like Lamar Jackson and Marshawn Lynch as a unique form of personal expression.

Jefferson's LSU teammate, Ja'Marr Chase, and even his former quarterback in Minnesota, Kirk Cousins, have also been part of the trend.

Wearing them in-game can occasionally cause complications. Jefferson learned the hard way on Thanksgiving Day in 2022 when he had to politely decline a bite of the celebratory turkey leg on NBC's national television broadcast so he didn't get it stuck in the expensive mouthpiece.