Dec 26, 2024; Phoenix, AZ, USA; Kansas State Wildcats quarterback Avery Johnson (2) against the Rutgers Scarlet Knights during the Rate Bowl at Chase Field. Mandatory Credit: Mark J. Rebilas-Imagn Images Mark J. Rebilas-Imagn Images

K-State's Avery Johnson Continues NIL Momentum With Latest Deal

Originally posted on Kansas State Wildcats on SI
By Branson Brooks | Last updated Jun 24, 2025 4:29 PM ET

Kansas State quarterback Avery Johnson has been cashing in big on NIL deals.

Early Tuesday, Johnson announced on Instagram he is partnering with a venture capital firm called the Cashmere Fund. Cashmere focuses on early‑stage, consumer‑facing startups leveraging influencers to accelerate growth.

Johnson emphasized he’s excited to be partnering with the venture capital fund.

"Being a part of this means tapping into something bigger than football. Learning how to invest early and make it count. It's about being in the room now, not waiting till later," Johnson wrote.

Other Cashmere partners include SMU quarterback Kevin Jennings and Buffalo Bills safety Damar Hamlin.

The junior quarterback has inked numerous NIL deals, including partnerships with CVS Pharmacy and internet provider WTC Fiber. He also teamed up with local beverage manufacturer Bev‑Hub to launch his own strawberry‑lemonade soft drink.

Johnson’s NIL earnings have surged dramatically over the past year. In May 2024, his valuation was reportedly just $237,000. Since then, he’s added notable perks such as a custom lavender Corvette through a deal with Long McArthur Luxury. This marked his first major vehicle partnership.

Fast forward, Johnson has now upgraded his ride to a sleek Mercedes AMG.

Johnson's NIL valuation ($1.6 million) ranks No. 3 among Big 12 quarterbacks, trailing behind Arizona State's Sam Leavitt ($3.1 million) and TCU's Josh Hoover ($2.4 million).