Kansas City Chiefs announce exciting new studio venture after successful foray into film with Hallmark and more

Hallmark's "Holiday Touchdown: A Chiefs Love Story" was so successful that it has encouraged Kansas City to start a studio of its own. 

“The idea for Foolish Club Studios was sparked a few years ago, and to see it evolve into a fully operational studio is a testament to the entrepreneurial drive my father exemplified,” Kansas City Chiefs Chairman and CEO Clark Hunt said in a press release. “Storytelling has always been integral to the Chiefs franchise, and by pushing boundaries and inspiring innovative thinking, we have developed yet another exciting way to make authentic connections with sports fans around the world. I look forward to the great stories that Foolish Club Studios will bring to life on the screen.” 

They also revealed their leadership team. 

Mark Donovan, who is the President of the Chiefs, will serve as the Chief Executive Officer for Foolish Club Studios. Lara Krug, who is the Chiefs Media and Marketing Officer & Executive Vice President of Marketing, will serve as the President and Chief Operating Officer of Foolish Club Studios. Dan Crumb, who is the Executive Vice President & Chief Financial Officer, will serve as the Chief Financial Officer for Foolish Club Studios as well. And lastly, Gelsomina Picariello,, who is the Senior Director of Media Programming & Development, will serve as the Head of Studio and Development for Foolish Club Studios.

Foolish Club Studios will aim to create "original scripted and unscripted programs for short-form and long-form storytelling that goes beyond the field, celebrating stories of ambition, perseverance, and heart across sports and culture."

And the name of the studio is said to be a tribute to Lamar Hunt, who was one of the eight original team owners to call themselves the "Foolish Club."