The 2025 NFL Season kicks off tonight as the Philadelphia Eagles, who are the reigning Super Bowl champions, face off against the Dallas Cowboys. And to celebrate this, the NFL released a video that pays tribute to each team.
The “You Better Believe It,” 2025 kickoff campaign, "combines artificial intelligence and live action to create a larger-than-life, all-32 team fan celebration," the NFL detailed in a press release.
"Set to a remixed version of Quad City DJ’s classic 'Come On, Ride the Train' performed by recording artist Normani, the 60-second spot plays out like a music video, which captures the shared hope that this could be any team’s year," the statement says. "Fans of all 32 teams are depicted on a massive float, as they sing the catchy 'Come On, Ride the Float' chorus, along with team-specific verses. Through live-action and AI tools, the NFL featured distinct homages and cultural references for fans of each team."
This is the year. You better believe it. pic.twitter.com/er6SVx4HNs
— NFL (@NFL) September 4, 2025
The video includes Eagles quarterback Jalen Hurts, recording artist Normani, entertainer Druski, and TikTok star Rizzler, among others, who all show support for their individual teams. The league blended live action personalities with AI tools to bring fans even closer to the game they love, whether it’s picturing a three-headed goat for the Kansas City Chiefs, Washington Commanders’ Major Tuddy as a flying pig or a ginormous ice sculpture of “Joe Cool.”
“I’ve always been an NFL fan, so getting the chance to be part of this season’s Kickoff campaign was a no-brainer,” Druski said in the statement.
“Being part of the NFL Kickoff commercial is such a monumental and personal moment for me,” Normani explained. “I cannot remember a time when football was not a huge part of my household growing up, so now that I’m part of an NFL campaign, it means the world to my family.”
"The start of the season marks a new opportunity and a new journey with a new team. We all have a great desire and hunger to win, and it’s something you build one game, one day, and one rep at a time," Hurts added.
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