NFL launches multi-platform video gaming content series aimed at Gen Z and Gen Alpha fans

A video game-inspired entertainment docuseries about the NFL.... YES PLEASE!

On Tuesday, Sept. 17, the NFL and Livewire announced a new series called "NFL Race to the End Zone," which will premiere on Friday, Sept. 19 at 2 p.m. ET. The series will contain 21 episodes, with a new one dropping every Friday of the season. And with that, it gives fans an "unfiltered, behind-the-scenes look at what happens when athletes and top gaming personalities collide across platforms and playbooks."

“NFL Race to the End Zone is a dynamic, multi‑platform journey that puts our players side‑by‑side with top gaming creators and invites Gen Z and Gen Alpha fans into the heartbeat of our game,” Ed Kiang, who is vice president of video games at the NFL, said in a press release. “As we continue to broaden our engagement with new and existing audiences, this collaboration strengthens our connection to gaming communities and showcases the passion and personalities of our athletes beyond the field.”

The episodes will last 20 minutes and fans will get an inside look at NFL clubhouses and city locations, as "players and creators face off in unexpected challenges, custom games and team hijinks."

The episodes will be available on the NFL YouTube page, while other clips will be shared on Instagram and TikTok.

What Players Will Be Featured?

The first episode will feature Tampa Bay Buccaneers wide receiver Mike Evans, who will go up against creator and streamer Hannah Rose.

Baltimore Ravens wide receiver Zay Flowers and Minnesota Vikings wide receiver Justin Jefferson will later be featured in episodes, going up against esports veteran Snip3down and creative force ChrisNxtDoor.