NFL Legend Terry Bradshaw Announces Public Appearance

Originally posted on Athlon Sports | By Ayomide Adeduyite | Last updated May 28, 2026 8:15 AM ET

Terry Bradshaw is one of the most recognizable figures in American sports, and he has been for five decades. The Pittsburgh Steelers legend won four Super Bowls and two Super Bowl MVP awards across a 14-season NFL career that ended in 1983.

Retirement has only expanded his footprint. Since joining Fox NFL Sunday in 1994, Bradshaw has been a studio fixture for 32 consecutive seasons. Along the way, he has also built a high profile in film, reality television, music, and a growing portfolio of business ventures.

At 77, Bradshaw remains as publicly active as ever. Fans across the country continue to turn out in large numbers whenever he makes a public appearance, and his schedule in 2026 has been no exception.

Terry Bradshaw at Fox Sports media day at Ernest N. Morial Convention.Kirby Lee-Imagn Images

On Wednesday, Bradshaw announced his next stop. He is heading to Houston, Texas, for a rare public event to promote his Bradshaw Bourbon brand. It will be the first-ever public pour of TB12, his limited 12-year bourbon release.

The event takes place on June 16 at Permission Whiskey in Houston’s Heights neighborhood. Per the announcement, guests can expect a meet-and-photo opportunity with Bradshaw himself, alongside an exclusive tasting of the ultra-limited expression.

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Bradshaw Bourbon is among his most notable business ventures. He launched the brand in 2020, combining his longstanding passions for Kentucky whiskey and horse breeding into a single enterprise. The TB12 expression, a 12-year-aged Kentucky straight bourbon named after his iconic jersey number, is produced in fewer than 25 barrels at Green River Distilling Co., the tenth-oldest distillery in the state.

Over the years, Bradshaw has made several high-profile appearances across the country to promote his brand. He famously headlined the Kentucky Derby Museum’s Legends Series Celebrity Edition in 2021, hosting a bourbon dinner that sold out VIP tickets within hours and raised more than $32,000 for the institution.

This article first appeared on Athlon Sports and was syndicated with permission.

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