NFL Legend Terry Bradshaw Makes Announcement on Thursday

Originally posted on Athlon Sports | By Ayomide Adeduyite | Last updated Jan 29, 2026 11:45 AM ET

Terry Bradshaw’s legacy in football is cemented among the all-time greats. The Hall of Fame quarterback was drafted No. 1 overall by the Pittsburgh Steelers in 1970 and went on to win four Super Bowls, including two Super Bowl MVP awards, leading one of the most dominant teams in NFL history.

After retiring from the field, Bradshaw transitioned into broadcasting and became a familiar voice as a longtime co-host and analyst on “Fox NFL Sunday,” earning multiple Emmy Awards and broad respect as a football commentator.

Even off the field, Bradshaw has remained visible through acting, motivational speaking, and charitable work, staying connected to the sport and its fans long after his playing days ended.

Terry Bradshaw at Fox Sports media day at Ernest N. Morial Convention.Kirby Lee-Imagn Images

After concluding his on-air assignment for Fox for the 2025 NFL season, Bradshaw is now set for another high-profile appearance away from the broadcast booth.

The NFL Hall of Famer aanounced he will be at Access LIVE 2026 on Monday, Feb. 2 at 5:45 p.m. PT, where he will promote Bradshaw Kentucky Straight Bourbon Whiskey and speak during the event’s main general session. The appearance will give Bradshaw a platform to discuss leadership, entrepreneurship, and building a brand beyond football.

The annual Wine & Spirits Wholesalers of America (WSWA) Access LIVE event in Las Vegas, Nevada brings together the beverage alcohol industry’s retailers, suppliers and partners for networking and product showcases, and Bradshaw’s appearance is one of the event’s headlining moments.

In a video shared on his Instagram Stories, Bradshaw invited fans to join him at the event and try his signature bourbon.

“Hey everyone, I’m Terry Bradshaw. I’m looking forward to being with you at the WSWA Access Live on Monday, February 2nd. I’ll be speaking on the main stage during the general session. And oh, by the way, will you do me a favor? Do yourself a favor. Try it, please, will you? Try it. Bradshaw Bourbon. I think you’re going to like it. I don’t think you’re going to like it. As a matter of fact, I know you’re going to like it. See you on February 2nd.”

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Bradshaw Kentucky Straight Bourbon Whiskey is a small-batch Kentucky bourbon crafted with a mash bill that blends corn, rye and malted barley, and is distilled and aged in the heart of Bourbon Country, a process Bradshaw is personally involved in from barrel selection to branding.

The bourbon has received acclaim in the spirits world, including strong scores from critics and competitions, and its 51.9 % ABV proof is a nod to Bradshaw’s career NFL completion percentage.

Beyond promoting his brand at the event, Bradshaw will also share his predictions for the upcoming Super Bowl match between the New England Patriots and Seattle Seahawks.

This article first appeared on Athlon Sports and was syndicated with permission.

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