NFL personality Kay Adams samples 'world's best cinnamon rolls' on stop in Minnesota

"The answer became crystal clear after traveling across the USA, Canada, Europe, and Asia, tasting hundreds of cinnamon rolls, and searching far and wide for perfection," the group wrote on social media, adding that after Isles received "hundreds" of nominations, it visited the Minneapolis shop twice during 2024.

"What we discovered wasn't just a cinnamon roll; it was a masterpiece," the site continued, lauding Isles' "fluffy, buttery dough" and "perfectly spiced cinnamon-sugar filling."

Isles was already a popular bakery and coffee shop before the accolade, but since then it's customary to see long lines snaking out the front of the cafe just off Hennepin Avenue, with the business even having to brieflty close this past February as it trained staff to deal with the surge in demand.

It does actually beg the question as to whether Adams had to join the throngs lining up to get her cinnamon roll. (Editor: We've since been informed that the cafe is less busy Monday-Thursday, meaning we've been doing it so, so wrong for a long, long time).

Isles Bun and Coffee was taken over by Jeff and Catherine Veigel in 2000. Jeff Veigel sadly died in April.