Patrick Mahomes Development Emerges Before 10th NFL Season

Also available is the annual "Year-End Top 50 Player Sales List," which was released Tuesday. The NFL collects sales data from NFLPA licensees and determines which players drive the most merchandise sales. The list is the only verified ranking of officially licensed NFL player merchandise. It captures consumer purchases from March 2025 through February 2026.

Mahomes came in at No. 6 on the list, marking his eighth straight year of being included in the Top 10 Player Sales List. Buffalo Bills quarterback Josh Allen finished No. 1 in the ranking, with New England Patriots quarterback Drake Maye at No. 2. The top 10 player merchandise sales leaders are as follows:

1. Buffalo Bills quarterback Josh Allen
2. New England quarterback Drake Maye
3. Philadelphia Eagles running back Saquon Barkley
4. Seattle Seahawks wide receiver Jaxon Smith-Njigba
5. Washington Commanders quarterback Jayden Daniels
6. Kansas City quarterback Patrick Mahomes
7. Philadelphia Eagles quarterback Jalen Hurts
8. Chicago Bears quarterback Caleb Williams
9. Green Bay Packers quarterback Jordan Love
10. Green Bay Packers defensive end Micah Parsons

Fans can check out the full list of the Top 50 players on the NFLPA website.