Denny Medley-Imagn Images

'That’s Not What We Do Here': Lions Coach Issues Apology After Physical Fight

Originally posted on Gridiron Heroics
By Angelo Guinhawa | Last updated Oct 15, 2025 10:14 AM ET

The aftermath of the Detroit Lions’ loss to the Kansas City Chiefs was marred by a physical altercation that drew sharp criticism from head coach Dan Campbell . As tensions escalated on the field, safety Brian Branch struck Chiefs receiver JuJu Smith-Schuster, igniting a brief but chaotic brawl that involved players from both teams.

Campbell wasted no time addressing the incident, labeling Branch’s actions as unacceptable and contrary to the team’s values. In his postgame remarks, Campbell expressed disappointment over the behavior displayed by Branch, emphasizing that such actions are not representative of Detroit’s culture.

Oct 12, 2025; Kansas City, Missouri, USA; Detroit Lions head coach Dan Campbell arrives at the stadium before the game against the Kansas City Chiefs at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-Imagn Images

He apologized to the Chiefs organization, including coach Andy Reid and Smith-Schuster, underscoring the importance of sportsmanship and respect in the game. Branch later acknowledged his misstep, attributing his actions to feeling provoked by an uncalled illegal block earlier in the game.

The NFL coach described the moment as a culmination of frustration over perceived bullying on the field. While he expressed regret for his reaction, the incident has raised questions about discipline within the team and the potential for further consequences from both the franchise and the NFL.

Detroit Lions Coach Dan Campbell Apologizes After Brian Branch Being Involved in a Fight

Detroit Lions head coach Dan Campbell looks on from the sideline in the third quarter of the NFL Week 5 game between the Cincinnati Bengals and the Detroit Lions at Paycor Stadium in downtown Cincinnati on Sunday, Oct. 5, 2025. The Bengals continued a losing streak, falling 37-24 to the Lions.

Campbell issued an apology after Branch was involved in a fight with several Chiefs players. This can be seen in a video shared by Ari Meirov on X.

#Lions HC Dan Campbell: “I love Brian Branch but what he did is inexcusable and it’s not gonna be accepted here.”

Campbell apologized to Andy Reid and JuJu Smith-Schuster:

(via @woodwardsports)
pic.twitter.com/Pd8tTrvFOA https://t.co/f06TKMYqoz

— Ari Meirov (@MySportsUpdate) October 13, 2025

As the league reviews the incident, Branch faces the possibility of fines or even a suspension, adding to a history of disciplinary issues. He has already accumulated multiple fines this season, which further complicates his situation. Campbell’s strong stance against Branch’s behavior reflects a desire to uphold team standards and prevent similar occurrences in the future.

Sep 14, 2025; Detroit, Michigan, USA; Detroit Lions head coach Dan Campbell speaks with quarterback Jared Goff (16) during the second quarter of the game against the Chicago Bears at Ford Field. Mandatory Credit: David Reginek-Imagn Images

Detroit’s commitment to a positive culture may be tested as the team navigates the fallout from this event. With the NFL’s decision pending, the focus now shifts to how Branch and the team will respond in the upcoming weeks. The Lions will need to regroup and demonstrate that they can channel their competitive spirit in a more constructive manner.

Sep 7, 2025; Green Bay, Wisconsin, USA; Detroit Lions head coach Dan Campbell reacts on the sideline during the fourth quarter at Lambeau Field. Mandatory Credit: Jeff Hanisch-Imagn Images

This article first appeared on Gridiron Heroics and was syndicated with permission.

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