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The Cowboys confirmed a big suspicion about the team's scheme during opener, and it raises expectations for the entire season
Bill Streicher-Imagn Images

Head coach Brian Schottenheimer made it clear after the Dallas Cowboys' opening loss: There are no moral victories.

That may be the right message to the locker room. After all, Schottenheimer knows very well exceeding expectations means nothing unless the number in the win column changes at the end of the game. The Cowboys had a chance to win and they didn't. Period.

However, fans and media members covering the league should take notice of what transpired in Thursday night's showdown versus the Philadelphia Eagles. They fell 24-20 to a division rival, which stings. But the Cowboys showed a refreshing offense that was elite at times. Schematic change might be here to stay for Dallas. And if it is, it could take them a long way. Let's break it down.

The Cowboys used motion at a stunningly high rate on Thursday

Since his opening press conference in January, Schottenheimer revealed he wanted to exploit motion in his offense. When training camp arrived, we saw glimpses of it both in the passing game and the run game. As Mina Kimes points out in the X post below, the Cowboys used motion in 42% of their snaps last night, which would have ranked fourth in the NFL in 2024. They were 29th last year.

The usage was intentional, too. The Cowboys lined up in condensed formations frequently, which combined with motion are a staple of the McVay-Shanahan offenses around the league.

How motion at the snap helped the Cowboys run the football

In Miles Sanders' 49-yard run in the third quarter, KaVontae Turpin motions to the backside of the play at the snap, pulling linebacker Zach Baun out of the box and giving Dallas the clear numbers advantage at the point of attack. Though the blocks from Tyler Smith and Terence Steele steal the show, Turpin's motion at the snap is crucial to manufacture the explosive play.

Another successful example of using motion at the snap happened early in the game when Cowboys running back Javonte Williams gained 11 yards while dragging the Eagles' defense with him.

In the play below, tight end Brevyn Spann-Ford starts lined up as the No. 1 receiver from the boundary and motions into a split flow block to seal the edge. That allows Tyler Guyton to climb to the second level and block the middle linebacker. Meanwhile, fullback Hunter Luepke acts as a lead blocker going behind Spann-Ford, making it similar to a power concept.

Speaking of power concepts, the Cowboys also showed some pre-snap motion at the goal line. With Hunter Luepke motioning across the formation, right guard Tyler Booker joins him as a lead blocker by pulling from the backside into the playside, giving Williams a clear lane into the endzone.

Give flowers to Schottenheimer but also to OC Klayton Adams

Schottenheimer deserves flowers from what we saw from the Cowboys' run game on Thursday. But offensive coordinator Klayton Adams is largely responsible for the overhaul on that side of things. Adams was part of an offense that aggressively used counter and pulling blockers as the main diet of the offense when he coached the Arizona Cardinals' offensive line.

As I wrote when I applauded the Cowboys for hiring Adams: "The 41-year-old coach was part of an offense that used pulling blockers at an NFL-high mark last year, per Sports Info Solutions. The Cowboys were 22nd."

So far, the impact is evident. And if it continues, it raises the bar on my expectations for this football team.


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This article first appeared on A to Z Sports and was syndicated with permission.

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