The NFL Officially Has A New Fast-Food Sponsor In 2025

The deal is part of a growing strategy to increase brand awareness from Jersey Mike's, following on the deal the company established with the NHL in 2023. The sandwich chain also has naming rights to Rutgers' basketball arena in New Jersey.

Jersey Mike's will join Little Caesars and Applebees as official restaurant sponsors of the NFL. Both of those companies have also worked with Uber Eats, another major NFL sponsor in the restaurant and delivery space.

Minnesota Vikings wide receiver Justin Jefferson, Detroit Lions receiver Amon-Ra St. Brown and San Francisco 49ers tight end George Kittle have all appeared in ads for Little Caesars. 

Lions head coach Dan Campbell was also featured in an ad for Applebees last season, building on the league's partnership with both restaurants. Actor Danny Devito became the first celebrity to endorse Jersey Mike's several years ago, and it's likely that he'll be joined by NFL players in the coming years.

Jersey Mike's will benefit from the NFL promotion by having a location in or near most of the league's markets. The chain currently has over 3,000 locations in the United States alone, and could even branch out to serve fans at international games around the world.

The NFL is the biggest sports league in America, and getting your product to be prominently featured during games can be a massive boost to the brand's popularity and notability among consumers.

Pro football games were among the most-viewed television broadcasts of the year last year, and if the trend continues, it will prove to be a very worthwhile investment for the NFL's new official sandwich.