
They are “America’s Team.”
Founded in 1960, the Dallas Cowboys earned the nickname after their success and popularity grew during the 1970s, and the label has remained ever since.
Jerry Jones, the owner, president, and general manager of the Cowboys, purchased the team in 1989 and helped transform it into a global brand. Soon after buying the team for about $150 million, Jones made the bold decision to replace legendary coach Tom Landry with Jimmy Johnson.
Under Jones’ ownership, the Cowboys returned to dominance, winning Super Bowls XXVII, XXVIII, and XXX, but have not played in a Super Bowl since the 1995 season. The Cowboys are the most valuable franchise in the National Football League, worth an estimated $13 billion.
Jerry Jones. He serves as the owner, president, and general manager of the team.
Jones purchased the team in 1989 from H. R. 'Bum' Bright. Jones was 46 at the time of purchase.
Jones bought the Cowboys for about $150 million in 1989. Today, the franchise is valued at around $13 billion, making it the most valuable sports franchise in the world according to Forbes.
Jones, 83, is an American billionaire businessman who made much of his fortune in the oil and gas industry before buying the Cowboys. He was inducted into the Pro Football Hall of Fame in 2017 for his impact on professional football.
Jones' net worth is about $20 billion, making him one of the richest NFL owners.
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