Budweiser responds to cease & desist against Maple Leafs superfan 'Kurtis From Alberta'

Originally posted on Hockey Unplugged | By Alexander Cole | Last updated Nov 6, 2024 6:32 PM ET

Kurtis from Alberta, a Toronto Maple Leafs superfan, was recently hit with a cease & desist yesterday by the official beer sponsor of the team that he loves.

While taking to social media, the superfan noted that the sponsor told him that if he continued to drink another beer brand in his videos, they would hit him with a lawsuit. However, he could change to their brand and continue doing his thing.

In the video, Kurtis noted that he would simply stop making videos. He doesn't want to go up against a huge corporation, and would rather not do something that doesn't actually represent his love of beer. Many fans are upset at the decision from the team's sponsor, and Kurtis is getting a ton of attention and support.

For instance, Budweiser, the brand he loves the most, took to Instagram to give Kurtis a shoutout. This is really cool and it shows that Budweiser has been paying attention to everything that is going on.

Budweiser reacts to Kurtis From Alberta

'That's What Buds Do @kurtisfromalberta'

It remains to be seen whether or not Budweiser is going to come out and say anything else. Moreover, many are curious to see if the Maple Leafs will speak to their sponsor and end all of this.

Some believe that because Kurtis is independent, he shouldn't have to deal with this kind of thing. However, brands are protective of their intellectual property, so it remains to be seen what happens.

This article first appeared on Hockey Unplugged and was syndicated with permission.

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