Even though he doesn't seem to believe it all that much, Bettman mentioned that his new major partner, Amazon Prime, clearly believes strongly in the importance of hockey here.
Yes, Prime Video truly seems to believe in its new project of broadcasting NHL games, and yes, we might witness big changes in the coming years.
It's no coincidence that they targeted Canadian markets.
Bettman: 'When you look at the overall investment from Prime in us, it really makes us happy about how much they value hockey in Canada.'
Clearly, we'll need to get used to seeing Amazon Prime playing an increasingly significant role in the world of hockey in Canada, as they will start streaming live games as soon as next month.
As reported by David Pagnotta, the first game to be broadcast by Amazon Prime will be on October 14, and it will be a matchup at the Bell Centre between the Montreal Canadiens and the Pittsburgh Penguins. It's going to be exciting!
'The first broadcast of Amazon Prime Monday Night Hockey will take place on October 14 in Montreal, with the Canadiens facing off against the Pittsburgh Penguins.'
It will be very interesting to watch this major shift that the NHL is taking.
By the way, Gary Bettman's friends at Amazon Prime might want to talk to him more about the importance of hockey in Canada.
Who knows? It could be informative for him and might even give him some ideas for the upcoming expansion processes.
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