Justin Bieber gives 'love letter' to Maple Leafs in video

Recording artist Justin Bieber during the NBA All-Star Celebrity Game at the Los Angeles Convention Center. Kirby Lee-USA TODAY Sports

Justin Bieber gives 'love letter' to Maple Leafs in new music video

By Erin Walsh | Last updated 3/10/21

Justin Bieber is a huge Toronto Maple Leafs fan, and he hasn't been shy about showing support for his favorite team in recent years.

The 27-year-old took his support of the franchise to a whole new level on Wednesday by repurposing his recently released single "Hold On" for a new video which he called a "love letter" to the Maple Leafs.

A love letter to the @MapleLeafs. Special thanks to the Leafs and the @NHL #HoldOn https://t.co/1uB0buLl3r
— Justin Bieber (@justinbieber) March 10, 2021

The video begins with a shot of Toronto and Scotiabank Arena. We then see Auston Matthews and Mitch Marner enter the dressing room before a series of Maple Leafs highlights from the past two seasons.

The song itself does not explicitly reference the Maple Leafs. However, the chorus could relate to the Maple Leafs finally hoisting the Stanley Cup:

"I need you to hold on (Hold on)

Heaven is a place not too far away (Away, yeah)

We all know I should be the one

To say we all make mistakes (We all make mistakes)

Take my hand and hold on (Oh, oh, oh-woah, oh-woah)

Tell me everything that you need to say

'Cause I know how it feels to be someone

Feels to be someone who loses their way"

Bieber is good friends with Matthews and Marner and frequently attended Maple Leafs games prior to the COVID-19 pandemic.

The Maple Leafs are currently the best team in the NHL's North Division with an 18-7-2 record and 38 points. Toronto and the Tampa Bay Lightning are tied for the most points in the league, so it's no surprise Bieber decided to release the song this week.

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