Michigan State Basketball Draws Nation’s Biggest Audience

According to Nick Schultz of On3, who tracked the most-watched men’s college basketball teams using Nielsen TV ratings data, Michigan State ranks No. 1 nationally in viewership. Arkansas and Duke round out the top three, while Indiana (7) and Purdue (10) are the only other Big Ten programs in the top 10.

• “Through Dec. 22, Michigan State is the most-watched team in college basketball, according to Nielsen,” Schultz wrote.

• “The Spartans played in multiple high-profile games to start the year, including one of the top games on Thanksgiving. MSU’s victory over North Carolina averaged 6.499 million viewers on FOX, becoming the network’s most-watched college basketball game on record after an NFL lead-in. The Spartans’ only non-conference loss came to Duke as they turn their attention to Big Ten play.”

On Thanksgiving Day, most viewers were likely tuned in to traditional NFL matchups, such as the Detroit Lions or Dallas Cowboys. Even with heavy competition from football, Michigan State’s matchup against North Carolina, another historic college basketball program, drew millions of viewers.

FOX also reported that the broadcast peaked at 13.4 million viewers between 4:30 and 4:45 p.m. ET, underscoring the national interest surrounding the Spartans.

Now sitting at 12–1, Michigan State turns its attention to a challenging Big Ten opener against a red-hot, undefeated Nebraska team.

Nebraska has been one of the biggest surprises of the season. After beginning the year unranked and projected to finish 14th in the Big Ten, the Cornhuskers have surged to No. 13 in the nation. When Michigan State faces Nebraska on Friday, Jan 2, the matchup could quickly become one of the marquee games of the early conference slate.

With a dominant start to the season and record-setting television numbers, Michigan State has firmly established itself as both a contender and a draw on the national stage.

As Big Ten play begins, the Spartans will have a chance to validate that attention on the court, starting with a high-stakes matchup against an undefeated Nebraska squad. If Michigan State continues to win—and entertain—it’s likely the Spartans’ presence atop the ratings will be no fluke.

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