NHL Seattle owner Jerry Bruckheimer (left) and NHL Seattle president Tod Leiweke have revealed that Kraken will be the team's name. Anne-Marie Sorvin-USA TODAY Sports

Seattle NHL expansion team announces Kraken as name

By Blake Harper | Last updated 7/23/20

Seattle's new NHL team has announced that it will be named the Kraken and revealed the logo that will accompany the nautical new name.

"We met deposit day with 32,000 passionate fans and scores of prospective team names," the team announced on its website. "One in particular emerged quickly as the frontrunner. Two years later, and that same name still carries the conversation. 215,000 fan votes, 50+ fan forums & speaking engagements and over 12 months of social media listening have supported this phenomenon—Seattle is the Kraken."

A legend from the deep awakens.

Meet the Seattle Kraken → https://t.co/to5BtVVPh1 pic.twitter.com/FQfOdaiGQQ
— Seattle Kraken (@NHLSeattle_) July 23, 2020

For those not familiar with the Kraken, it's a mythical, legendary sea monster that resembles a squid or octopus and was believed by many to attack ships in Scandanavia. For cinephiles, it's the monster that ate Captain Jack Sparrow at the end of "Dead Man's Chest" (franchise producer Jerry Bruckheimer is a part-owner of the team, so perhaps he suggested it first?). Basically, it's a terrifying creature that is the perfect team name for the seaside city of Seattle.

In theme with the new name, the logo is an "S" made up of tentacles and the team's color scheme is an almost-neon light blue and black.

According to Heidi Dettmer, the team's vice president of marketing, Kraken had been the front-runner for the new team since 2018 when the team was first approved by the NHL. Since then, the Kraken has only gained steam, with fans vocally supporting the monstrous name. The team does not currently have a mascot, though, with such a monstrous creature, it feels like whatever they come up with won't disappoint.

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